By suggestion from phatmoye: "A lot of my friends and co-workers have never been to a fest or Grateful Dead show. I've tried to explain it to them but I'm at a loss of words. All I can do is smile, smile, smile and tell them that it's nothing but kindness. i'd love to get some feedback from some heads on explaining what to tell them."
The question seemed to strike a nerve in the tour topic, so we're giving it a home of its own!